PROUDRACE S/S 2012 “The Gang Of”

My all-time favorite independent brand, Proudrace, just released their S/S 2012, The Gang Of. I can see a chill black summer for Proudrace junkies with their all black collection in cotton, leather, and sheer. I love how they kept their minimal aesthetic grounded, but at the same time still badass f*ck.

WHEN ASKED ABOUT THE INSPIRATION OF THIS COLLECTION, PROUDRACE ANSWERS “IT’S A GANG OF NOMADIC SKATERS AND THEIR TROPHY GIRLFRIENDS”. BUT IT’S MORE COMPLICATED THAN THAT.

THIS SEASON PROUDRACE WAS INSPIRED BY A FEW THINGS: A CURIOSITY WITH THE UNIFORM DRESSING OF VARIOUS RELIGIOUS GROUPS, MEMORIES OF HOUSE OF STYLE , THE SUPERMODELS AND THEIR LOVE FOR TEENAGE YOUTH. ALL OF THESE ARE PRESENTED SUBTLY IN SILHOUETTES OF THROWBACK SKATER CLASSICS BUT STILL STAYING TRUE TO THE PROUDRACE AESTHETIC.

THE LABEL CREATED THEIR OWN CULT FOR THEIR SPRING SUMMER 2012 COLLECTION. A CULT TO REPRESENT EVERYTHING THAT THEY BELIEVED IN AND LOVED FROM THEIR YOUTH. IT IS A COLLECTION OF RESTRAINED RECKLESSNESS AND GO-TO UNIFORMS OF ANYONE WHO WANTS TO BE PART OF THEIR GANG

LOOKBOOK PHOTOS BY: EVERYWHERE WE SHOOT
FILM BY: JUDD FIGUERRES
MODELS: MARITA, MATTHIEU
MUA: BOOMBEE BARTOLOME

To see the rest of the collection, visit their website at www.proudrace.com.

    

        

And of course, I want to make sure I’m Proudrace’s gang member. I just got to lay my hands on the Virgin tee! Check out their take on the famous Versace logo, but this time it’s Madonna like a virgin. 

HYPE my look on Lookbook.nu HERE.

And because I love the shirt too much, I wear it almost every single day. No kidding! Check out my sweet feature at www.chuvaness.com HERE. (Chuvaness is my #1 ultimate idol forever x)